In The Trenches Tour

Landing Page and Banner Ads

In 2019 Gelia organized a roadshow, titled "In the Trenches Tour", for Caterpillar to promote a new line of excavators. The show travelled across the country to NASCAR events and provided interactive exhibits and an opportunity to try out the new machines. To promote the roadshow, a digital awareness campaign was launched which utilized Social media posts, Google display banners, and emails to drive traffic to a landing page on cat.com, which contained information about the roadshow and promotional content for the excavators.

I was responsible for layout and page build using Adobe Experience Manager, following Cat's brand guidelines, incorporating imagery and design considerations consistent with the overall look and feel of the tour, and making sure the page functioned well on both mobile and desktop platforms. I was also responsible for building the animated HTML5 display banners which contributed to page traffic, which were built in Adobe Animate.

Display Banners

Created with Adobe Animate, Photoshop, and Illustrator

You may need to temporarily disable any adblocker and refresh the page to see the animated banners.

Landing Page

Imagery created with Photoshop and Illustrator, page built in Adobe Experience Manager